No salon nowadays can simply rely on passing trade or traditional forms of advertising (Doreen from down the street and your other stalwart regulars you get from these are still certainly valuable) and there are still Salons and other businesses in the hair and beauty trade that aren’t engaging with people on the one place that connects 99.99% of us in the digital age - Social Media networks. Whether it’s Twitter, Youtube or the mighty Facebook your audience is there and readily packaged for you to engage with and Head High Hair Image Creators, as the leading hairdresser in Leatherhead women go to, want to share with you their 5 hacks to pull customers through the door and in your salon seat!
1 - Write Interesting Updates that Interest Customers - If you’re writing or submitting posts to Social Media it should be about what your audience finds interesting (hair styles, products and news from hair fashion outlets for just for a couple of potential topics) and something they can express an opinion on. An example could be a post saying “Summer Season is here! What is your favourite hair cut for this time of year?” It’s a conversation starter, a personalised message and something that visitors to Salons would enjoy talking about.
2 - Get Posting Pictures like mad! - Social Media in-general works best as a visual medium. Your salon should show-off the work it’s most proud of. Whether it’s themed manicures or a great style for a big event it’s pictures that bring to life what you can do. Picture-based posts are massively more engaging that just solid text and will also have the benefit of bringing in people who were referred by having a picture or photo shared to them on their personal network.
3 - Your Social Media page should be a mini-Website - When customers view your web page they should have all the information they’d need to find you and get in touch with you on there. There should be various tabs and options to show location, directions, contact details and all other important information.
4 - Make and Post Videos! - Whether it be a Youtube channel or making embedding videos individually; a video immediately adds life to your brand builds a relationship with the viewer. Heck, even your smartphone can act as your Social Media hub (which is very convenient as we’re never short of them in a Salon, I promise you) and can provide a way to showcase your services, give a behind-the-scenes insight or simply get people engaged with you as people.
5 - Use tagging on locations to help customers find you - With Social Media we’ve now got the means to point ourselves out from the crowd as a Salon, and people who see our update can also find out where we are. If you are a Salon in, say, Leatherhead like we are then hash-tagging on Twitter, or tagging on Facebook with #Leatherhead or simply selecting the location respectively you can also open yourself to other nearby areas with multiple hashtags or tags - so those who want a hair cut can find you quickly.
*BONUS*
6 - Timing, Ad targeting and Detail - Firstly, bear in mind the time of day your updates are going up. It’s important to know when certain audiences your after are likely to be most active and receptive to your posts and advertising so build a schedule and stick to it. Secondly you should get your Ad targeting effective - most of the major Social Media platforms have Ad targeting tools and options available so learn to utilise them effectively to narrow in on the exact kind of customer you want. Finally, have an eye-for-detail and don’t put out anything you wouldn’t want your potential and currently clients to see - if you don’t want bad language associated with your business, don’t post up videos with the air being turned blue etc
With these Hacks at your disposal, using the various platforms on Social Media for your Salon will see you generate new custom, build a loyal following and provide you with a limitless resource for business!
Interested in doing something new with your hair and creating a new image for yourself? Contact Head High Hair Salon Leatherhead on 01372 379172 - alternatively email us on [email protected]. We provide 10% off the price of new clients first visit so come on down to Headhigh!
1 - Write Interesting Updates that Interest Customers - If you’re writing or submitting posts to Social Media it should be about what your audience finds interesting (hair styles, products and news from hair fashion outlets for just for a couple of potential topics) and something they can express an opinion on. An example could be a post saying “Summer Season is here! What is your favourite hair cut for this time of year?” It’s a conversation starter, a personalised message and something that visitors to Salons would enjoy talking about.
2 - Get Posting Pictures like mad! - Social Media in-general works best as a visual medium. Your salon should show-off the work it’s most proud of. Whether it’s themed manicures or a great style for a big event it’s pictures that bring to life what you can do. Picture-based posts are massively more engaging that just solid text and will also have the benefit of bringing in people who were referred by having a picture or photo shared to them on their personal network.
3 - Your Social Media page should be a mini-Website - When customers view your web page they should have all the information they’d need to find you and get in touch with you on there. There should be various tabs and options to show location, directions, contact details and all other important information.
4 - Make and Post Videos! - Whether it be a Youtube channel or making embedding videos individually; a video immediately adds life to your brand builds a relationship with the viewer. Heck, even your smartphone can act as your Social Media hub (which is very convenient as we’re never short of them in a Salon, I promise you) and can provide a way to showcase your services, give a behind-the-scenes insight or simply get people engaged with you as people.
5 - Use tagging on locations to help customers find you - With Social Media we’ve now got the means to point ourselves out from the crowd as a Salon, and people who see our update can also find out where we are. If you are a Salon in, say, Leatherhead like we are then hash-tagging on Twitter, or tagging on Facebook with #Leatherhead or simply selecting the location respectively you can also open yourself to other nearby areas with multiple hashtags or tags - so those who want a hair cut can find you quickly.
*BONUS*
6 - Timing, Ad targeting and Detail - Firstly, bear in mind the time of day your updates are going up. It’s important to know when certain audiences your after are likely to be most active and receptive to your posts and advertising so build a schedule and stick to it. Secondly you should get your Ad targeting effective - most of the major Social Media platforms have Ad targeting tools and options available so learn to utilise them effectively to narrow in on the exact kind of customer you want. Finally, have an eye-for-detail and don’t put out anything you wouldn’t want your potential and currently clients to see - if you don’t want bad language associated with your business, don’t post up videos with the air being turned blue etc
With these Hacks at your disposal, using the various platforms on Social Media for your Salon will see you generate new custom, build a loyal following and provide you with a limitless resource for business!
Interested in doing something new with your hair and creating a new image for yourself? Contact Head High Hair Salon Leatherhead on 01372 379172 - alternatively email us on [email protected]. We provide 10% off the price of new clients first visit so come on down to Headhigh!